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” The company chooses the Viva Glam celebrity faces based on their ties to the cause.So far, the biggest success in terms of sales has been former Baywatch star Pamela Anderson, in part because the actress was so open and honest. “It’s another to sell lipstick and make a difference. “It’s one thing to sell lipstick,” Mahon said one associate told her. She told students that it is important for a company not only to be good at business,but also to treat employees well, conduct business responsibly and behave as a good global citizen.
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The non-profit program makes MAC the third-largest corporate donor to AIDS-related causes, and is funded entirely by sales of MAC’s Viva Glam lip products.Unlike other business philanthropy models, 100% of the $14 suggested retail price tag for each lipstick goes to the AIDS fund - even retailers are expected to forgo their margin, Mahon noted at a recent Wharton Leadership Lecture. Mahon is a senior vice president of MAC Cosmetics and executive director of the MAC AIDS fund, which last year donated $20 million to programs in 57 countries, including South Africa, the Caribbean and the United States. Nancy Mahon doesn’t consider herself a glamour girl, but she believes in the power of lipstick - Viva Glam shades 5 and 6 in particular.
is upfront in promoting its support of the fight against AIDS, with its popular lipstick -‘Viva Glam,’ 1992 (which also come with a condom) donated to various AIDS organizations. The company offers good prices compared to other ‘big name’ companies without any false promises such as miracle (age reducing) creams.
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Customers are given a free lipstick of their choice with the return of six empty containers. They use simple black and white (recyclable) packaging and they encourage Recycling with the “Back-to-Mac” programme. s “cruelty-free” and does not test its products on animals. The public image of this business is supported, due to many different surroundings. C cosmetics has a great position on corporate and social responsibility. introduced the “Kid’s helping Kids” which, with the sale of greeting cards, painted by the kids, will be donated to pediatric organizations. ORG was launched in 1994, supporting men, women, and children affected by AIDS/HIV globally. To meet everyday needs for nutrition hygiene and personal care with brands that help people feel good, look good, and get more out of life.As an organization it commits itself to high standards and creative development with an enterprise concept that all pains have gains. To meet customers need for superior quality services and to provide secure & challenging work environment for all employees.
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To be the worlds leading make-up authority among both professional make-up artists and consumers. Mission Statement: “All Races, All Sexes, All Ages” conceived to embrace all consumers. s known to be an honest, caring and different company that strives to make the consumer happy and satisfied, while always remaining concerned with its social responsibility. Success can be found in many different ways, keeping in mind innovation and constant creation of new ideas. This company is a leader and never follows what other companies do. Being true to the customer and serving their needs brings success. Cosmetics is the way the company has grown without the conversational help of big advertising campaigns. One of the remarkable aspects of the success of M. MAC is present in 53 stores across UK, out of which 8 are MAC’s flagship stores. , and Europe, with extreme success in London, England. Every aspect of what makes MAC Cosmetics “MAC” being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods.Īs we all know product, price, promotion and place are the four fundamental variables that either make or break a company.There are currently 108 locations between Canada, the U. has become synonymous with glamour and stardom. has managed to rise as a global giant in the $160 Billion beauty industry.įrom sponsoring international fashion weeks to hosting slick celebrity powered parties. Has propelled to incredible heights since its founding in 1985.Even with a marketing strategy based solely on word-of-mouth, M. He formed a business relationship with Angelo since he was a skilled entrepreneur. Before he partnered with Angelo, he spent hours experimenting with formulas with the help of chemist Victor Casale, who was also his brother-in-law. We Will Write a Custom Case Study Specifically
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